Basics
Define your artist persona, develop strong branding and find your unique selling point. This is how you reach your target group.

Define your artist persona, develop strong branding and find your unique selling point. This is how you reach your target group.
Learn how to define SMART goals and implement them step by step. Your success starts with a clear vision!
Your project needs a strong team! Whether manager, producer or photographer - this is how you find the right people for your path to success.
From crowdfunding to funding programs - find out what options are available to you and how you can get your project on a stable financial footing.
Release music with a plan: campaign strategies, release timelines and tools like the Gantt chart will help you!
Everything you need to know about music distribution, rights and income - so that you can release your music in the best possible way and realize your potential.
Achieve maximum reach with strategic marketing and promotion. Use owned, paid and earned media for your success!

The Artist Handbook contains exactly what I wished for at the beginning of my career. All the insights that I collected from countless YouTube videos back then are compactly combined here in one book - almost like a manager showing you: 'This is how it’s done!'.

As an independent artist, this handbook is exactly what I would have liked to have at the beginning of my career! Straight to the point, clear and most importantly, goal-oriented!

Numerous players are discussing how the music business can be made fairer and more sustainable. recordJet is putting these ideas into practice. This handbook is further proof of this.